While building businesses and increasing lead generation flow for other companies, our team realized that Customer Relationship Management (CRM) software is an absolute necessity. Every business thrives on leads. But what if a business receives leads and doesn't have an optimized business system? An optimized business system guides the customers and employees through the sales and fulfillment process. Without this system, you are essentially wasting money and putting your business at risk of being beaten out by someone who takes the crucial steps to build a system around their business.

We've mastered three types of CRMs customized for the businesses we work with. This includes a simple feature-rich CRM to a fully customizable CRM built for scale and teams larger than your average local business.

Local SEO is Search Engine Optimization focused on local businesses that benefit from inbound calls and prominent placement in Google maps. We love Local SEO because it is more effective for local businesses than other advertising strategies when you commit to an effective SEO campaign. This is because you are choosing to build a long-term business asset that continues to deliver business to you without the need of paid advertising strategies to keep the lights on. While more investment heavy up front, building a digital property that continues to provide leads to your business day after day without paying Google or Facebook directly for clicks is BY FAR the most effective long term marketing solution for any local business whose customers typically search out their services.

While Local SEO is the long term strategy for local businesses and more of a slow long term burn that eventually snowballs. Effective paid advertising, put through a conversion focused business process is jet fuel. I look at paid advertising almost as a “digital billboard” and only recommend businesses spend serious money on paid ads if they can develop a value proposition to potential customers that would even do well on a billboard. Facebook and YouTube are currently the most effective platforms for the businesses I work with, and with people scrolling, skipping and glazing over ads, only the eye-catching, benefit rich “sexy” offers will win over your customers.